You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Strategic Planning.
ANA has found 172 results for you, in 258 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Survey on the problems of transferring a brand from one Western European country to another

The common market is - despite all difficulties - a successful arrangement for the economic unification of Europe. Efforts to unify the supply of consumer goods to the European market, without riding roughshod over regional and national specialities,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Stolte
September 1, 1972
×

Citation

Stolte, J. (1972a, September 01). Survey on the problems of transferring a brand from one Western European country to another. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/survey-on-the-problems-of-transferring-a-brand-from-one-western-european-country-to-another


Research papers

Survey on the problems of transferring a brand from one Western European country to another (German)

The common market is - despite all difficulties - a successful arrangement for the economic unification of Europe. Efforts to unify the supply of consumer goods to the European market, without riding roughshod over regional and national specialities,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Stolte
September 1, 1972
×

Citation

Stolte, J. (1972a, September 01). Survey on the problems of transferring a brand from one Western European country to another (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/survey-on-the-problems-of-transferring-a-brand-from-one-western-european-country-to-another-german-


Research papers

Typology of the attitude to information and decision-making of industrial executives (German)

The systematic examination of industrial decision making processes has gained increasing importance the last few years. The following paper will show how the results of such analyses can best be made use of for practical marketing activities. Based...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Eggert
June 15, 1972
×

Citation

Eggert, J. H. (1972a, June 15). Typology of the attitude to information and decision-making of industrial executives (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/typology-of-the-attitude-to-information-and-decision-making-of-industrial-executives-german-


Research papers

Typology of the attitude to information and decision-making of industrial executives

The systematic examination of industrial decision making processes has gained increasing importance the last few years. The following paper will show how the results of such analyses can best be made use of for practical marketing activities. Based...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Eggert
June 15, 1972
×

Citation

Eggert, J. H. (1972a, June 15). Typology of the attitude to information and decision-making of industrial executives. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/typology-of-the-attitude-to-information-and-decision-making-of-industrial-executives


Research reports

Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III

The Ford Cortina Mark III was introduced to the home market in 1970, following the successful Mark I and Mark II versions. For a number of reasons, the launch was less successful than had been expected and a relaunch has beenproposed for September...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
×

Citation

, C. (1971a, July 01). Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-attitudes-and-awareness-of-the-ford-cortina-mark-iii


Research papers

A field oriented approach to competitor analysis in the pharmaceutical and other healthcare business

Competitor analysis plays an important role in the development of competitive strategy - an important element of strategic planning. To be effective, competitor analysis should be very focused. The surest way to loose management's attention is to...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: James Hickey
May 3, 1971
×

Citation

Hickey, J. (1971a, May 03). A field oriented approach to competitor analysis in the pharmaceutical and other healthcare business. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-field-oriented-approach-to-competitor-analysis-in-the-pharmaceutical-and-other-healthcare-business


Research reports

Qualitative research on co-op butter

The research aims to investigate the image of co-op kinds of butter in relationship to the various elements of the marketing mix in order to suggest recommendations for short-term action on the present range and for further long-term developments. ...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Qualitative research on co-op butter. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-co-op-butter


Research papers

Introduction to the sequence of papers

The sole purpose of research into markets lies in the support it can give to planning for different time periods. This implies that market research becomes marketing research when it also deals with research into the most economic way of application...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Jan van Rees
Company: Philips International
September 1, 1970
×

Citation

van Rees, J. (1970a, September 01). Introduction to the sequence of papers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/introduction-to-the-sequence-of-papers


Research papers

The contribution market research can make to strategic planning by exploring and exploiting the product life cycle concept

The market research profession can fill the gap by taking the attitude that it is in the information business , rather than in the research business . That, in other words, the market researcher seeks to fill industry's need for information as the...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Maarten Van Mesdag
September 1, 1970
×

Citation

Van Mesdag, M. (1970a, September 01). The contribution market research can make to strategic planning by exploring and exploiting the product life cycle concept. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-contribution-market-research-can-make-to-strategic-planning-by-exploring-and-exploiting-the-product-life-cycle-concept